First of all, what's your client's objective? Product feedback? Drive new sales? Will this be a support channel to reduce churn? How you "do" email marketing will flow naturally from the objective above. Keep in mind that email is a channel through which you communicate with customers, not just advertise to them. Here are 8 tips for Email Marketing: 1. Determine your goals. What are you trying to do with email marketing? Increase sales? Build awareness? Nurture leads? 2. Realize quickly that e...